From Steve Jobs to Jack Ma. Understand what great entrepreneurs have in common, and what pitfalls you need to be wary of!

Entrepreneurship

What if you could learn how to build a profitable business directly from someone who’s actually done it? In “Zero to Sold,” Arvid Kahl shares his steps to bootstrap, grow, and sell a SaaS business from scratch. This isn’t theory, it’s a lived blueprint, packed with hard-won lessons, practical insights, and zero hype. Arvid covers it all with clarity and candour, from finding your niche to planning your exit. Whether you’re launching a startup or looking to grow one, this book will change how you think about business and how ready you are to build your own.

Zero to Sold

Aimed at entrepreneurs, the book explains how venture capitalists (VCs) make decisions, structure investments, and collaborate with startups. Kupor covers key concepts, like term sheets, equity distribution, and governance, offering insights into why VCs invest selectively and how founders can navigate funding challenges. He also explores VC’s broader impact on innovation and economic growth. With practical advice from both an entrepreneur’s and investor’s perspective, this book is dedicated to anyone seeking VC funding or understanding the startup ecosystem.

Secrets of Sand Hill Road

“Million Dollar Weekend” is more than just another business book—it’s a high-energy, no-nonsense execution manual for anyone looking to transform an idea into a profitable business in just 48 hours. Designed for entrepreneurs, side hustlers, and anyone who wants to take control of their financial future, Kagan’s book blends real-life experiences, humor, and actionable strategies to make starting a business feel both accessible and achievable.

Million Dollar Weekend

“Testing Business Ideas” is an invaluable book for entrepreneurs, business executives, and innovators who want to systematically test their business ideas before investing significant resources. In the world of startups and product development, assumptions about what customers want and what will make a business successful are often made without testing, leading to costly mistakes and failures. Osterwalder and Bland address this issue head-on, offering a practical framework for testing business ideas with a focus on reducing risk and increasing the chances of success.

Testing Business Ideas

With high-level insights into actionable, step-by-step frameworks, Olsen helps readers solve the daunting challenge of building products that customers love and find product-market fit. This book is based on Lean Startup methodology, but it goes further in taking high-level concepts and translating them into practical strategies that teams can apply immediately. Specifically, Olsen focuses on how to put theory into action, a critical gap that has yet to be filled in the Lean Startup movement. While books like The Lean Startup and Running Lean introduce foundational concepts, they often leave readers wondering how to apply them in real-world situations. Olsen remedies this with specific guidance, tools, and real-life examples.

The Lean Product Playbook

Give life and voice to your product. The right place to learn to sell and promote!

Marketing & Sales

Not that long ago, Alex Hormozi was yet another entrepreneur with a failing business – in his case, a gym. Then, over the next 4 years, he went from losing money to making $36 for every $1 spent. How did he do it? He explains in full in “$100M Offers.” Spoiler alert: it was neither great funnels nor great ads that did it. It was his trademarked Grand Slam Offer.

$100M Offers

It’s time to start making good investments and learn how to manage your money better. 

Investing & Finance

Do you believe that a lack of money can be the greatest advantage for entrepreneurs? It is simply because being broke makes them more determined to turn their business into a success. No one knows this better than the FUBU founder Daymond John whose initial budget for starting a business was only $40. In his book, he reveals what it takes to embrace the power of broke mindset and build a business empire - just like he himself did.

The Power of Broke

What great leaders are made of? Learn from the people who have more to offer in the realm of leadership than just words. 

Management & Leadership

The best microbooks on Emotional Intelligence to make you overcome obstacles in your personal and professional life.

Emotional Intelligence

What does it take to become a successful leader in business? CEOs and entrepreneurs alike need to learn to think five moves ahead. Knowing yourself, planning in advance and staying calm in the face of problems are the hallmarks of a successful business person. “Your Next Five Moves” provides you with tools and tales for how to lead a company to success.

Your Next Five Moves

Guy Raz spent years interviewing successful entrepreneurs on how they founded their businesses. “How I Built This” presents his insights: the entrepreneur’s journey is much like a hero’s journey, where he will face challenges but will eventually emerge victorious on the other side. With many examples from real life entrepreneurs and companies, Raz provides a manual on how to start and maintain a successful company.

How I Built This

Build a solid career, learn how to run your business and inspire other people to do the same.

Career & Business

“How to Work from Home and Make Money” by Sam Kerns is a simple how-to guide to working remotely. The book explains what it means to be in business for yourself, dispels the most common myths about self-employment and outlines 13 different startup plans for online and off-line businesses.

How to Work from Home and Make Money

Peter Thiel is one of the most successful entrepreneurs and investors of our time. Famous for having co-founded PayPal and having been the first outside investor for Facebook, he now shares his wisdom on successful entrepreneurship in “Zero to One.” He suggests a counterintuitive path to founding a new company - by changing thinking, believing in secrets, and creating a founding mafia.

Zero to One

 Learn the methods of effective communication, and understand what drives corporate culture. 

Corporate Culture & Communication

Take a sneak-peek into the private lives of people who left a mark in world history.

Biographies & Memoirs

Ed Catmull, the co-founder of Pixar, has spent his entire professional career improving the work environment at Pixar. His aim has always been to foster creativity, but even more importantly, to make sure that problems are approached and solved as a team. In his eye-opening book “Creativity, Inc.,” he gives riveting behind-the-scenes insights into productions of hit films such as “Toy Story” and “Monsters, Inc.” He also gives a very personal account of Steve Jobs, and insightful tips on how all companies can encourage creativity in their workplaces. After all, creativity nurtures innovation!

Creativity, Inc.

“The E-Myth Revisited” is the revised and updated edition of Michael E. Gerber’s 1986 cult classic, “The E-Myth.” A small business classic, the book tears apart “the fatal assumption” regarding startups, draws the three different hats one needs to wear as a business owner and explores the three phases of a business’s growth, while outlining the seven steps to a successful business development program.

The E-Myth Revisited

How did we get here? See which ideas shaped the course of history, and how philosophy played a significant role in human evolution.

History & Philosophy

Get inspired, build great plans, reach your goals, live happier!

Self-Help & Motivation

“Where Good Ideas Come From” is an engaging, funny book that evocatively points out the similarities between the history of innovation and the evolution of the natural world. It outlines the parallels between the printing press and flying, and penicillin and peacock feathers. Full of surprising anecdotes, this book will help you to become a bit more innovative as well.

Where Good Ideas Come From

How have Walt Disney, IBM, Boeing and other great companies managed to stay successful for more than a century, in some cases? Contrary to what you may believe, these visionary companies are not defined by their ideas or their leaders, but by their commitment to build a lasting organization. All visionary companies have a driving force - a central ideology - that keeps them on the right path. “Built to Last” reveals the secrets to the long-lasting success of a company.

Built to Last

GDP, Trade balance, foreign capital. Everything about global trade is here!

Economics

“The Four Steps to the Epiphany” was first published in the early 2000s and started the lean startup revolution. It changed the way the founding and execution of startups was approached by shifting the focus from the product to the customer. Focus on product development works for big, established companies who already have a customer base to work with – but a startup needs to focus on building a customer base to be able to make the leap to becoming a successful company first.

The Four Steps to the Epiphany

Are you struggling to create sustainable growth in your company? Are you wondering if you have what it takes? “From Impossible to Inevitable” is the ultimate guide for anyone wanting to hypergrow their company. From creating leads to doubling your deal size, “From Impossible to Inevitable” will help you along every step of the way.

From Impossible To Inevitable

Work fewer hours. Stay small. Don’t accept outside investors. Don’t look at the competition. Say “no” to your best ideas. “Rework” is full of counterintuitive advice to create a lasting and successful company. By offering a fresh look at established business practices, Fried and Hansson provide actionable advice on how you, and anyone else, can build a sustainable business.

Rework

“Built, Not Born” by Tom Golisano is a guide for the new or aspiring entrepreneur or business owner from a proven pro who started his own company and worked his way to the top. It discusses the qualities an entrepreneur should have. The title says it all: business leaders are not always “born” – you can build your way to a successful business.

Built, Not Born

An easy-to-read business fable, “The New One Minute Manager” is a minor update of “The One Minute Manager,” the bestselling management book of the 20th century. Just like the original, it uses a simple parable to present and illustrate the three secrets of one-minute management: one-minute goals, one-minute praisings, and one-minute redirects.

The New One Minute Manager

“But I’m Not an Expert” by Meera Kothand is a brief, but comprehensible how-to marketing guide for real-world entrepreneurs who want to position themselves as experts. If you share the same feeling, this book will show you how to create value and differentiate yourself, as well as how to build authority and market your expertise.

But I'm Not an Expert!

In his long-awaited debut book, “Principles,” Bridgewater founder and 79th wealthiest person of the world Ray Dalio shares with the world the guiding rules of his life and work. The product of decades of failure-and-learn experiences, Dalio’s principles can help you shape not only a successful organization – but also a meaningful and authentic existence.

Principles

True to its subtitle, “Working for Yourself” by Stephen Fishman is a comprehensive guide to all legal and tax issues that might interest independent contractors, freelancers, and gig workers of all kinds. Currently in its 11th edition, the book is generally considered the foremost legal and tax resource for the self-employed in the United States.

Working for Yourself

“Losing My Virginity” is the first part of the autobiography of Richard Branson – the most colorful and the least boring of all great 20th-century entrepreneurs. As outrageous and inspiring as its author, the book covers the first 40 or so years of Branson’s life – and it lets you get a frank look behind the scenes of the rise and rise of the original “adventure capitalist.”

Losing My Virginity

The marketing approach of the 20th century no longer works because customers’ expectations from the market have changed. In “Making Meaning,” Steve Diller, Nathan Shedroff, and Darrel Rhea share the findings of their research into the elements of sales that constitute meaningful customer experience. They identify the principles and processes of creating and delivering meaning.

Making Meaning

Designed to face extreme uncertainty, startups create a scalable and repeatable business model. In “The Lean Startup,” Eric Ries shares his insight on what he calls the lean methodology and explains why the build-measure-learn cycle is essential to achieve successful product development.

The Lean Startup

When trying to implement a big idea and bring your company on the road to success, the beginning and ending parts of the process are not crucial. According to author Scott Belsky, what decides on the outcome of any project is its “messy middle.” Broken into three sections (Endure, Optimize, and the Final Mile), this book contains hundreds of lessons that ensure a triumphant journey.

The Messy Middle

You should have already received an AOL CD ROM to access the Internet at your home, right? If so, you'll enjoy knowing that this microbook is based on a book by Steve Case, the founder of America Online. In "The Third Wave," he explains that we are entering the third wave of the internet, a time when entrepreneurs will transform sectors such as health, education, transportation and energy, and with it, our lives. To succeed in this new era of the internet, you need to develop some unusual skills. This microbook explains what these skills are and helps you understand what you need to do to be a pioneer in this third Internet era. If you want to succeed in an entirely connected world, come read that microbook with 12min!

The Third Wave

Does your company make "Predictable Revenue"? That is a fairly common question when you work in B2B startups and venture capital. This method was developed by Aaron Ross at Salesforce, which helped generate more than $ 100 million in new contracts. Along with Mary Lou Tyler, Aaron wrote the acclaimed book that is a must-have reference for entrepreneurs and executives who want to accelerate sales in the corporate market. In this microbook, you will learn a new process of active prospecting that is different from the old-fashioned businesses practice of cold calling. According to Aaron, the new customer does not want to receive cold calls and is tougher than ever. Predictable Revenue is the strategy to make your sales team capable of generating more leads, predictability, and thereby reaching your goals, always.

Predictable Revenue

New products, new technologies. See the future with the eyes of ingenuity.

Technology & Innovation

In “The Business of Software,” Cusumano unveils the methods, techniques, and strategies employed by software giants like IBM, Netscape, and Microsoft. After analyzing hundreds of case studies, interviews and drawing upon his personal experience, Cusamano presents a management framework that throws light on the key differences between good from bad business models and software start-ups.

The Business of Software

In “Why CEOs Fail,” David L. Dotlich and Peter C. Cairo outline the behavioral traits that lead to the most common mistakes in leadership – arrogance, melodramatic tendencies, volatile mood, excessive caution, habitual distrust, unapproachable demeanor, mischievousness, eccentricity, passive resistance, perfectionism and people-pleasing. Specific examples from the business world illustrate each one of these faults.

Why CEOs Fail

Have you ever imagined yourself as the CEO of a high-growth technology company in the middle of the internet bubble of the 2000s? No? Well, this is the scenario and adventure that Ben Horowitz tells in this masterpiece of digital entrepreneurship. The book tells Ben’s saga in charge of a startup called Opsware which was later sold to HP for $1.6 billion. Mandatory reading for first-time CEOs, high-growth startups, and investors who want to know what it's like to be on the other side of the negotiating table. The book addresses the challenges of going through difficult times without giving up and always focusing on developing the business despite adversity.

Being a CEO is being able to bet when there are no options. There are dozens of management and leadership books written by CEOs and top executives. The problem with these books is that they explain what to do in a company when the direction is relatively clear, and the business is focused on becoming the market leader and continue to grow. But the day-to-day running of a founding CEO of a company is very different.

It's complicated being a CEO, but if there is one critical skill that stands out in the best CEOs is the ability to do the right thing even when there are no good options. There are times when you will want to hide, and things will not be going well, but it is in those hours that you can make the biggest difference as a CEO.

Ben Horowitz, at his company Opsware, had to deal with the internet bubble burst of 2000 and start over again his product line to prevent the company from bankrupting. The situation was so critical that Ben held a meeting at Opsware and asked employees who were thinking about resigning to do so at the time.

This action forced the remaining professionals who believed in the company to focus on growth and allowed the others to leave. This effort to ensure that only those members of the team who truly believed in the business stayed, was the right choice and, in the long run, pushed the stock price from cents to $ 7 in record time.

Startups & Entrepreneurship

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The Lean Product Playbook