Marketing & Sales
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What's popular with the 12Min community in Marketing & Sales

Negotiation Genius
Max Bazerman & Deepak Malhotra
As the book emphasizes the importance of knowing a person and the context of...

Bargaining for Advantage
G. Richard Shell
The book focuses on understanding your own negotiation approach and using th...

Obviously Awesome
April Dunford
“Obviously Awesome” offers a new, actionable 10-step framework for defining ...

Play Bigger
Kevin Maney & Dave Peterson & Christopher Lochhead & Al Ramadan
“Play Bigger,” by the founders of Silicon Valley advisory firm Play Bigger A...

From Impossible To Inevitable
Aaron Ross & Jason M. Lemkin
Are you struggling to create sustainable growth in your company? Are you won...
Newest
The latest books in Marketing & Sales

The Product Innovator’s Handbook
Gethin Roberts
Turning your idea into a market-ready product is a difficult process, but th...

Play Bigger
Al Ramadan & Dave Peterson & Christopher Lochhead & Kevin Maney
“Play Bigger,” by the founders of Silicon Valley advisory firm Play Bigger A...

Traffic Secrets
Russell Brunson
“Traffic Secrets,” the third book in the Secrets Trilogy, uncovers Russell B...

Never Lose a Customer Again
Joey Coleman
At the heart of this book is Coleman’s eight-phase customer journey framewor...

Obviously Awesome
April Dunford
“Obviously Awesome” offers a new, actionable 10-step framework for defining ...