Build a solid career, learn how to run your business and inspire other people to do the same.

Career & Business

 Learn the methods of effective communication, and understand what drives corporate culture. 

Corporate Culture & Communication

“The Only Negotiating Guide You’ll Ever Need” is simultaneously a theoretical introduction to the art of negotiation and an anthology of practical, real-world examples. In addition to containing over one hundred negotiation tactics, the book also examines the three critical elements of negotiation, the three types of negotiators as well as the three keys to creating win-win outcomes.

The Only Negotiating Guide You'll Ever Need

Personal Development

Brief and smartly structured, “4 Essential Keys to Effective Communication” by Bento C. Leal is a simple step-by-step guide to overcoming communication barriers and achieving relationship success. To make things even simpler, Leal breaks down each of the four keys – empathic awareness, empathic listening, empathic speaking and empathic dialogue – into several smaller steps, all of them actionable and pragmatic.

4 Essential Keys to Effective Communication in Love, Life, Work

What great leaders are made of? Learn from the people who have more to offer in the realm of leadership than just words. 

Management & Leadership

Blending history and management theory, as well as leadership and culture studies, “What You Do Is Who You Are” by Ben Horowitz explores the importance of business culture, and rummages through the lives and ideals of a few great figures from the past (Genghis Khan, Toussaint Louverture, and the samurai) to extract valuable lessons on how should one build a culture best suited to their business.

What You Do Is Who You Are

Success, most people believe, is what happens when you add hard work and luck to natural ability. In “Give and Take,” organizational psychologist Adam Grant argues for a fourth component, one that’s as much critical as it is neglected: interhuman relations. A groundbreaking study, his book suggests that those who win most are the ones who give most – while using their self-interest as a guide.

Give and Take

Get inspired, build great plans, reach your goals, live happier!

Self-Help & Motivation

The ultimate goal in any negotiation is to get to an agreement with the other person. Even better, to make them agree to your deal, on your terms. But how do you get there? Even though preparation is a key feature of successful negotiations, just as important is your ability to improvise and think creatively. Through a series of compelling examples, Wheeler provides a toolkit to help you on your way to becoming a master negotiator.

The Art of Negotiation

From Steve Jobs to Jack Ma. Understand what great entrepreneurs have in common, and what pitfalls you need to be wary of!

Entrepreneurship

Take a sneak-peek into the private lives of people who left a mark in world history.

Biographies & Memoirs

Ed Catmull, the co-founder of Pixar, has spent his entire professional career improving the work environment at Pixar. His aim has always been to foster creativity, but even more importantly, to make sure that problems are approached and solved as a team. In his eye-opening book “Creativity, Inc.,” he gives riveting behind-the-scenes insights into productions of hit films such as “Toy Story” and “Monsters, Inc.” He also gives a very personal account of Steve Jobs, and insightful tips on how all companies can encourage creativity in their workplaces. After all, creativity nurtures innovation!

Creativity, Inc.

New products, new technologies. See the future with the eyes of ingenuity.

Technology & Innovation

You’ve likely heard the term big data before. If you, like many others, have been wondering what this actually means, “Big Data” has been written for you. It outlines the great developments our relationship with data has undergone, as well as the perils and pitfalls of trusting too much in big data. Engagingly written, this book is eye-opening regarding the influence of big data on our everyday lives.

Big Data

The best microbooks on Emotional Intelligence to make you overcome obstacles in your personal and professional life.

Emotional Intelligence

Understanding the science behind your decision making and behavior is a great asset in the battle to a more fulfilled life.

Psychology

Have you ever bought something you neither wanted nor needed? Robert B. Cialdini’s “Influence” explains why that happens, and why our brains are so susceptible to be influenced by others. Whether you want to use the power of influence on others, or you want to escape manipulation, “Influence” will provide you with the right knowledge to do just that.

Influence

Give life and voice to your product. The right place to learn to sell and promote!

Marketing & Sales

When influencing others, the way we phrase our requests is just as important as the circumstances we make them in. To successfully persuade others, they first need to be pre-suaded – to be made ready to be influenced. Learn the hidden ways in which our decision-making is influenced and use the power of influencing in your own life.

Pre-Suasion

How have Walt Disney, IBM, Boeing and other great companies managed to stay successful for more than a century, in some cases? Contrary to what you may believe, these visionary companies are not defined by their ideas or their leaders, but by their commitment to build a lasting organization. All visionary companies have a driving force - a central ideology - that keeps them on the right path. “Built to Last” reveals the secrets to the long-lasting success of a company.

Built to Last

Are you struggling to get enough of a market share to keep your company afloat? Take a step back and reframe your problem. Why not, instead of fighting the bloody fight of competition, leave the red waters behind and create your own calm, blue ocean? A place that is entirely your own, without any competitors to take away your customers. “Blue Ocean Strategy” sheds a compelling new light on how to become a successful business.

Blue Ocean Strategy

“Disruptive Branding” is an exploration of the nature and importance of branding in a rapidly changing world, as well as a practical guide to harnessing the changes to power your brand’s survival and growth. Among other things, the book discusses the importance of brand strategy, design, internal engagement and brand experience.

Disruptive Branding

Successful networking is undoubtedly one of the most important aspects to leading a successful career. It is also one of the hardest things to do. “Never Eat Alone” provides you with an amazing array of practical tips and useful advice to create your own functional networks and to achieve your dreams, whatever these might be.

Never Eat Alone

“How Google Works” by former CEO Eric Schmidt and former head of products Jonathan Rosenberg gives a compelling insight into the workings of Google. It provides start-ups and businesses with information and examples of how to start your own innovative business – from hiring the right people, to structuring your company and finally achieving your aim.

How Google Works

Patrick Lencioni’s best-known leadership fable, “The Five Dysfunctions of a Team,” explores the five main issues a team can face on its way to greatness: absence of trust, fear of conflict, lack of commitment, avoidance of accountability, and inattention to results. It also teaches leaders how to tackle these issues so they can turn the “I’s” of their employees into a collective “we.”

The Five Dysfunctions of a Team

Explore the work-ethic of productive people and get a glimpse into the techniques that helped them reach a high level of success.

Productivity & Time Management

Most people think that productivity is about “working more or sweating harder.” As it happens, nothing could be further from the truth than that: rather than being simply “a product of spending longer hours at your desk or making bigger sacrifices,” productivity is “about making certain choices in certain ways.”
“Smarter Faster Better” by Charles Duhigg is a book about how to recognize these choices that fuel true productivity. It delves into the eight ideas that seem most important in expanding your efficiency and demonstrates how you can connect these ideas to become smarter, faster, and better at everything you do.
So, get ready to explore each of these eight ideas and prepare to learn how to separate yourself from the merely busy and become genuinely productive in this relentless and rapidly changing world of ours.

Smarter Faster Better

In “Getting to Yes,” Fisher and Ury share the findings from a negotiations project by Harvard. Bargaining over positions rarely leads to a beneficial and efficient agreement that does not damage relationships, principled negotiation, however, opens the possibility to focus on the interests and help invent options for mutual gain.

Getting to Yes

Frequently used as a textbook in university and accelerator programs worldwide, “Talking to Humans” is a fairly brief, but highly informative and practical guide to the qualitative side of customer development, covering everything from the basics of customer discovery to optimizing the process and turning the knowledge into action.

Talking to Humans

The 3-Minute Rule is a practical all-in-one guide to the perfect presentation, which should optimally last for three minutes. Why? The book claims that audiences form their first impression in less that time. Author Brant Pinvidic has cleverly summarized the most crucial steps in his so-called “WHAC your story?” template that reveals the smartest way to divide the allotted time for a presentation.

The 3-Minute Rule

With over 300 million active users every month, it is an understatement to say that Twitter is big. As a matter of fact, it is huge!
Let us rephrase that: it is gigantic! It is one of the ten most-visited websites in the world, handling billions of search queries per day and bringing revenues of over $2.5 billion!
With all of this information in mind, it’s easy to forget that Twitter didn’t even exist a decade ago.
Well, Nick Bilton’s “Hatching Twitter” is all about the period in between: how it all started and how it got to become so large. And, more importantly, how it all came at a price, as power and money reshaped attitudes, and friendships turned to enmities, with trust degenerating into everything, from accusations to betrayal.
It’s one of those improbable fiction-like stories that actually happened. So, it’s safe to say that this book will captivate the imagination of many. It has everything: letdowns and triumphs, treachery, and unforeseen comebacks. 
No wonder it’s being considered for a TV series!
Are you ready for a fascinating corporate story, complete with all the narcissism and juicy details you would expect from the best ones? Are you prepared to uncover the history of the power struggles going on behind Twitter’s closed doors and the evolution of one of the behemoths of the Internet age?
Here we go!


Hatching Twitter

“How To Win Friends and Influence People” by Dale Carnegie is one of the most successful and influential books ever written. True to its title, it offers a plethora of advice on how to exploit friendships for the sake of personal gain and how to change other people’s behavior by changing your own behavior toward them.

How to Win Friends and Influence People

Patty McCord, a former chief talent officer at Netflix, presents the fundamental aspects of human resources management by revealing the truth about motivation, execution, and team building. A strong leader should be able to adopt the ability to create a talented team, achievable by a smart choice of new employees, a policy for complete transparency, and determination to let go of the underachievers.

Powerful

You should have already received an AOL CD ROM to access the Internet at your home, right? If so, you'll enjoy knowing that this microbook is based on a book by Steve Case, the founder of America Online. In "The Third Wave," he explains that we are entering the third wave of the internet, a time when entrepreneurs will transform sectors such as health, education, transportation and energy, and with it, our lives. To succeed in this new era of the internet, you need to develop some unusual skills. This microbook explains what these skills are and helps you understand what you need to do to be a pioneer in this third Internet era. If you want to succeed in an entirely connected world, come read that microbook with 12min!

The Third Wave

In this New York Times bestseller, Chris Anderson, founder of TED, one of the biggest trends and technology events in the world, explains how to become a better presenter and more effectively sell your idea. It is a must-read if you want to learn how to speak in public and win the audience. The author shares five techniques for making a successful presentation: connection, narration, explanation, persuasion, and revelation. He also explains issues related to clothing, visual effects and how to deal with nervousness and anxiety.

If you want to learn how to give presentations, give lectures or successful speeches, 12min  will teach you!

TED Talks

Which entrepreneur does not dream of multiplying profits? It sounds like a distant dream, doesn’t  it? Bob Fifer, a leading financial advisor, says that this is possible and brings us a clear plan to get there. In his research, Bob Fifer analyzed several American companies to give you a guide on how to increase profitability. First, keep in mind that your primary focus should be profit. To increase return, you need to work on three major pillars:  culture, costs, and sales. You will learn how to considerably increase your profits with this microbook!

Double Your Profits

“Made to Stick,” one of the best business books of all time, explores the idea of “stickiness.” By examining compelling stories and case studies, the Heath brothers reveal what makes ideas stick in our brains. They share the principles of creating sticky messages that will transform the way you communicate and make you an effective communicator. 

Made to Stick

In the business world, performance is crucial; as you perform, you grow.

In Exponential Organizations, Salim Ismail tells us about a new type of company that has been emerging. Exponential Organizations have revolutionized the way a business can grow and scale through technology. They ignore the limits of slow and linear growth and use factors such as big data, communities, and new algorithms to outperform their competitors' performance benchmarks. Let's learn together the characteristics of these companies in this 12' microbook?

Exponential Organizations

​Peter Senge is one of the greatest thinkers of the contemporary corporate world. His theories help companies clarify their goals, challenge the odds and find new opportunities. He believes, in the long run, the only difference an organization can have is to make you learn faster than the competition. In this book, he teaches you how to do this in your company. Read on!