Designed to face extreme uncertainty, startups create a scalable and repeatable business model. In “The Lean Startup,” Eric Ries shares his insight on what he calls the lean methodology and explains why the build-measure-learn cycle is essential to achieve successful product development.
Best suited for product developers, market and business analysts, marketing specialists, innovators, and wannabe entrepreneurs.
Know whether your model relies on sticky, viral, or paid growth. A pivot isn’t random—it’s a strategic recalibration.
Don’t fall in love with features. Validate core assumptions with real users using MVPs before any heavy investment.
Innovation accounting > vanity metrics. Define hypotheses, test them fast, and measure learning velocity weekly.
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