Simon Sinek points out that decisions are not always based on real knowledge, but often rest on false assumptions. “Start with Why” guides by offering the golden circle analysis – Why does your organization do what it does? How does it do it? What does it do? – This approach will not only improve your cognitive abilities but will also increase your leadership skills.
Best suited for managers, entrepreneurs, startup staff, and human resources professionals wanting to improve their leadership skills.
Embed your “why” in onboarding, meetings, and product decisions. Culture isn’t what you say—it’s what you operationalize.
Hire people who believe what you believe. Use your purpose as a magnet to attract aligned high performers—not just résumés.
Don’t just define a mission—tie every strategic decision to your “why” to avoid fragmentation in cross-functional teams.
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