What makes great companies different from the rest? This and other questions were answered after five years of research conducted by author James Collins and his team. “Good to Great” presents the results of this research and shows how companies can change from being good companies to being great companies. From hiring the right people to defining a business concept and a company culture, “Good to Great” is essential reading for anyone wanting to create a long-lasting, successful business.
Best suited for entrepreneurs and CEOs, managers and start-up businesses, anyone wanting to lead a successful company.
Sustainable success isn’t flashy—it’s a series of disciplined actions that compound into unstoppable momentum.
The Stockdale Paradox: combine realism about challenges with unshakable belief in eventual success.
Before setting a vision, get the right people on the bus. Great strategy with wrong people fails—every time.
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